Nell Natkanski

Retail Media Isn’t Just for CPG Anymore - The Quiet Rise of Retail Media 2.0

Jun 12

Jun 12 Retail Media Isn’t Just for CPG Anymore - The Quiet Rise of Retail Media 2.0

You’re Bidding on Your Own Name. But Should You Be?

Jun 10

Jun 10 You’re Bidding on Your Own Name. But Should You Be?

June Heat Map: Where to Spend Big (and Where to Hold Back)

Jun 2

Jun 2 June Heat Map: Where to Spend Big (and Where to Hold Back)

Sunday Service: The Strength in Being Trusted — And Learning When to Say No

May 31

May 31 Sunday Service: The Strength in Being Trusted — And Learning When to Say No

Sunday Service: The Soft Skills They Never Taught You to Survive With

May 25

May 25 Sunday Service: The Soft Skills They Never Taught You to Survive With

Your Funnel Isn’t the Problem. Your Follow-Through Is.

May 22

May 22 Your Funnel Isn’t the Problem. Your Follow-Through Is.

Sunday Service: When There’s No Mentor, Only Mirrors

May 18

May 18 Sunday Service: When There’s No Mentor, Only Mirrors

Your Creative Is Tired. And So Are Your Customers.

May 13

May 13 Your Creative Is Tired. And So Are Your Customers.

The Workplace Empathy Gap: When You Need It Most, It’s Not There

Apr 27

Apr 27 The Workplace Empathy Gap: When You Need It Most, It’s Not There

Every Ad Is Political (Whether You Like It or Not)

Apr 20

Apr 20 Every Ad Is Political (Whether You Like It or Not)

The Modern Consumer: More Skeptical, More Aware, Less Trusting

Apr 13

Apr 13 The Modern Consumer: More Skeptical, More Aware, Less Trusting

The CPL Trap: Why Cheap Leads Are Costing You More Than You Think

Apr 6

Apr 6 The CPL Trap: Why Cheap Leads Are Costing You More Than You Think

When Tariffs Hit the Cart: How Brands Should Communicate Rising Prices Without Losing Customers

Apr 4

Apr 4 When Tariffs Hit the Cart: How Brands Should Communicate Rising Prices Without Losing Customers

Mar 30

Mar 30 The Future of Retail Media & Why Every Brand Should Care

TBT: On Building Strategy That Actually Works

Mar 27

Mar 27 TBT: On Building Strategy That Actually Works

Mar 23

Mar 23 Why Brand Storytelling Needs to Be Messy, Raw, and Unfiltered in 2025

The Invisible Wall: Working With (and Around) the C-Suite

Mar 18

Mar 18 The Invisible Wall: Working With (and Around) the C-Suite

Are Programmatic Audiences Actually Smarter, or Just More Expensive?

Mar 16

Mar 16 Are Programmatic Audiences Actually Smarter, or Just More Expensive?